In the method of comparables, the known values of a firm's cash flows are used to estimate the unknown cash flows of a similar firm

Though the idea is catching on, only a few marketing firms currently use word-of-mouth marketing techniques

Indicate whether the statement is true or false

Which of the following products have established aural continuity for its advertising campaigns?

A) Motel 6 B) Revlon C) Folgers coffee D) Nike E) Dial