Describe how a firm like AOL can reduce customer perceptions of risk?
What will be an ideal response?
AOL can create more search attributes by offering free trials. The Internet provider offers potential customers free service for a limited time. This allows consumers to utilize the service without cost with the hope that consumers will be hooked on the service by the end of the free trial period.
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Accounts with normal credit balances include
A. assets and liabilities. B. revenues and expenses. C. liabilities and stockholders' equity. D. revenues and assets.
Which of the following is an instance of misuse of confidential information?
A) An agent gives the seller the principal's name and phone number in a fully disclosed transaction. B) A principal gives the contact details of an agent to a third-party without the agent's knowledge. C) An agent withholds critical information from the principal about the agency. D) An agent divulges private details of his past employer to his principal.