Which of the following is a risk of entering developing nations like India and China on a large scale?
A. Lower potential for long-term rewards
B. Absence of prior foreign entrants
C. Lack of control over quality
D. Fear of rapid imitation of technology
E. High management turnover
B
Business
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Multidimensional scaling is a perceptual map that contains both brand spatial locations as well as consumer perceptions of their ideal brand
Indicate whether the statement is true or false
Business
Only one level of industry marketing expenditure will actually occur. The market demand corresponding to this level is called the ________
A) market minimum B) market share C) market forecast D) market potential E) company demand
Business