Which company's corporate story was turned into a children’s book?
Fill in the blank(s) with the appropriate word(s).
Southwest or Southwest Airlines
Communication & Mass Media
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Which of the following is the best method for measuring PR campaigns?
a. tracking media impressions b. using the AVE tool to quantify PR impact c. monitoring click-through rates d. calculating the ROI for PR activities
Communication & Mass Media
We engage in which form of listening when our goal is to evaluate or analyze what we're hearing?
A. informational B. empathic C. critical D. analytical
Communication & Mass Media