Technology strategy is different form overall business strategy in that technology strategy has to deal much more with issues of uncertainty than general business strategy

Consider the real estate industry. The ________ for this industry includes construction companies, financing institutions, paint manufacturers, interior decorators, furniture manufacturers, and plumbing industries

A) marketspace B) latent market C) need market D) metamarket E) geographic market

A broad market vision enables a business to see unserved needs that no one is addressing

Indicate whether the statement is true or false