If you buy a corporate bond for $970 and sell it six months later for $1,050, you will have

Which of the following is an effect of social influences on consumer buying decisions?

a. Consumers base decision making on the values and beliefs of their culture. b. Consumers rely on personal experience to make a buying decision. c. Consumers seek out the opinions of others for decision making. d. Consumers make decisions based on their ideal self-image.

In television advertising, the combined impact of message frequency and reach produces an index called ________

A) customer response index B) marketing penetration index C) advertising elasticity index D) gross rating points E) market share index