Apple computers are Interested in measuring productivity of all Apple's products with respect to all inputs be calculated. Keeping in mind that Apple produces a wide range of electronic products, such as, phone, laptops, smart watches, etc. with different inputs, the productivity measure calculated Is an example of single factor productivity.

The Essentials marketing team has approved the development of a television advertising campaign to launch the new product line. The team wants to assess which elements of the advertisements are most effective before the advertisements are aired

The marketing team is most likely to use which of the following? A) CRM indicators B) copy testing C) a purchase funnel D) a brand tracking model E) hurdle rating

Where can small business partners find help in refining their ideas, polish pitches to investors, connect with industry experts and settle disputes between founders?

A) advisory boards B) business incubators C) government agencies D) not-for-profit organizations E) business networks