A major disadvantage to the use of a blind mailing is the _____
a. high mailing-list cost
b. low response rate
c. high paper costs per unit
d. inability to purchase an appropriate list
b
Business
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CRM firms focus on increasing their share of ________, not share of market
A) profit B) audience C) segment D) usage E) customers
Business
________ break(s) down the return-on-equity into three components
A) The DuPont identity B) Market value ratios C) Profitability ratios D) Asset management ratios
Business