If a complaint concerning false or misleading advertising is referred to the Better Business Bureau, it would first be heard by the National Advertising Review Board (NARB)
Indicate whether the statement is true or false
FALSE
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When gathering marketing intelligence, companies often use the U.S
census, which provides an in-depth look at the population swings, demographic groups, regional migrations, and changing family structure of the more than 281 million people living in the United States. Which of the following steps to improve the quality of a company marketing intelligence system would be most closely associated with this illustration? A) A company can purchase information from outside suppliers. B) A company can take advantage of government data sources. C) A company can use online customer feedback systems to collect data. D) A company can network externally. E) A company can use its sales force to collect and report data.
The U.S. Bureau of Labor Statistics does not monitor pay levels for which type of temporary workers?
A) part-time employees B) leased employees C) temporary employees D) independent contractors