One of the greatest pluses of online panels is ________
A) that most of them are probability samples
B) the lack of expense
C) the high response rate
D) that the sample does not have to match the population
E) none of the above; there are no great pluses of online panels
C
Business
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The concentration of income in the high-income and large-population countries means that a company can be "global" by targeting buyers in:
A) just 50 countries. B) just 20 countries. C) just 10 or fewer countries. D) just 30 countries. E) none of the above
Business
Which of the following is NOT mentioned in the text as a method used to improve response rates?
A) prior notification B) incentives C) follow-up D) personalization E) All of these methods are used to improve response rates.
Business