Which key component of perception refers to whether a message is seen or heard?
A) selection and attention
B) exposure
C) interest and relevance
D) awareness
E) recognition
B
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Examples of hypotheses related to paired samples include all of the following EXCEPT:
A) Shoppers consider brand name to be more important than price while purchasing fashion clothing. B) Households spend more money on pizza than they do on hamburgers. C) The proportion of households who subscribe to a daily newspaper exceeds the proportion subscribing to magazines. D) The new service plan will be preferred by at least 70 percent of the customers. E) The proportion of a bank's customers who have a checking account exceeds the proportion who have a savings account.
Not all connectors are appropriate channels for delivering a Marketing Public Relations message
Indicate whether the statement is true or false