Which of the following is a component of a firm's microenvironment?
A) customer demographics
B) economic recessions
C) population shifts
D) marketing intermediaries
E) technological changes
D
Business
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The variables to be included in the factor analysis should be specified based on past research, theory, and the judgment of the researcher
Indicate whether the statement is true or false
Business
Compared to a line of credit, a revolving credit agreement will be ________ for a firm
A) a lower cost, higher risk method of short-term borrowing B) a lower cost, lower risk method of short-term borrowing C) a higher cost, higher risk method of short-term borrowing D) a higher cost, lower risk method of short-term borrowing
Business