Which of the following pricing objectives does an organization adopt when it sets the price of its
products high shortly after product launch in order to recoup development costs?
A) market share maximization pricing objective
B) survival pricing objective
C) market skimming pricing objective
D) product-quality leadership pricing objective
C
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A seller tells the listing broker that the roof leaks. The broker does not inform the buyer of that fact. Once the buyer discovers the defect, the buyer sues both the seller and the broker. The seller also files suit against the broker. The likely outcome of these lawsuits is:
A: On the basis of the principle of caveat emptor, the buyer was not entitled to recover from either the broker or the seller; B: The buyer recovered from the broker, but the seller would not be considered liable; C: The buyer recovered from the seller, but the broker would not be liable; D: The buyer would be successful in the suit against both the seller and the broker; the seller being successful in the suit against the broker.
Which of the following is not a critical issue for a company whose management intends to engage in e-commerce?
A) privacy B) credit card fraud in developing countries C) ensuring that logos and other brand identity elements are consistent with local preferences D) ensuring a company's computer system supports only a particular language E) the availability of hot spots for Wi-Fi