One way to describe attempts to improve the accuracy of expectancy estimates of salespeople is

Briefly discuss how marketers measure return on marketing investment. Explain why this figure may not be sufficient to judge marketing's effectiveness

What will be an ideal response?

Walmart, Costco, and Southwest Airlines serve customers who want reliable, good-quality products or services that are also reasonable and easily available. These companies are all known for pursuing a value discipline known as ________

A) operational excellence B) customer intimacy C) product differentiation D) product leadership E) focus