Demographic traits such as gender and age influence an individual's use of leader behaviors.

Perla is trying to decide which of two big screen television sets she should purchase. One is more expensive than the other, but it has better resolution. Sound quality is the same on both television sets. They both come with remote controls, but Perla rarely uses a remote control so it is not a factor in her decision. Perla is using __________ to make the decision?

a. Sound quality. b. Consideration set c. Multiple criteria d. Price e. Single criteria

In a short essay, discuss why it is important to evaluate a marketing research project. Include a listing of at least five specific questions that should be asked when evaluating the marketing research project

What will be an ideal response?