All advertising agencies follow the same format for a creative brief as described in the textbook

Indicate whether the statement is true or false

false

Communication & Mass Media

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In the introduction of a presentation, the most important goal is

to focus the audience's attention. Indicate whether the statement is true or false

Communication & Mass Media

Which is the most accurate statement relating to fill light and falloff?

a. the more fill you use, the slower falloff becomes b. the less fill you use, the slower falloff becomes c. fill has no bearing on falloff d. the effect of fill on falloff is insignificant for most lighting purposes e. two back lights are necessary to slow falloff

Communication & Mass Media