OXO markets its potato peeler to restaurant chains. Together, what do the restaurants' chef, prep cooks, general managers, finance officers, and buying managers represent?

A. Consumers
B. Buying Center
C. Sample Sizes
D. Ethnographic Researchers

Ans: B. Buying Center

Business

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Consumers often choose and use brands that have a brand personality consistent with how they think others view them, also known as the ________

A) actual self-concept B) others' self-concept C) ideal self-concept D) dual self-concept E) perceptual self-concept

Business

After the newspaper review neither Gary nor me plan to visit the art exhibit in dallas

What will be an ideal response?

Business