OXO markets its potato peeler to restaurant chains. Together, what do the restaurants' chef, prep cooks, general managers, finance officers, and buying managers represent?
A. Consumers
B. Buying Center
C. Sample Sizes
D. Ethnographic Researchers
Ans: B. Buying Center
Business
You might also like to view...
Consumers often choose and use brands that have a brand personality consistent with how they think others view them, also known as the ________
A) actual self-concept B) others' self-concept C) ideal self-concept D) dual self-concept E) perceptual self-concept
Business
After the newspaper review neither Gary nor me plan to visit the art exhibit in dallas
What will be an ideal response?
Business