In the symbolic view of management, managers are seen as directly responsible for an organization's success or failure

________ is the act of designing the company's offering and image to occupy a distinctive place in the minds of the target market

A) Positioning B) Valuation C) Pricing D) Commercialization E) Launching

For excellent customer service to exist, the successful joining of corporate values and

employee values must occur. Values are: a. legal guidelines as to what is right and wrong. b. our interpretation of company policies. c. what our parents taught us to believe. d. a combination of beliefs, perceptions, and ideas as to the appropriate response to a situation.