Beyond traditional advertising, the answer to many of your client's problems may line in:

a. Public relations
b. Sales promotion
c. Events marketing
d. All of the choices

d

Communication & Mass Media

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You will be giving a speech in the classroom where student attendance is required. Your

audience will be A. voluntary. B. involuntary. C. accidental. D. situational.

Communication & Mass Media

Japanese negotiators tend to make decisions based on _____

A. detailed information B. persuasive arguments C. the performance of a powerful speaker D. the individual charisma of a non-member of their group

Communication & Mass Media