Option and 2/28 mortgages have helped ease the subprime mortgage crisis

At the top of Maslow's hierarchy of needs (shown as a pyramid in the text) are ________ needs

A) esteem B) self-actualization C) social D) safety E) physiological

After establishing marketing objectives, the next step in the marketing planning process is ________

A) conducting a marketing audit B) developing marketing strategies C) creating the marketing mix D) formulating the marketing plan E) allocating resources to achieve the objectives