Discuss the term marketing mix
What will be an ideal response?
ANSWER: The term marketing mix refers to a unique blend of product, place (distribution), promotion, and pricing strategies (often referred to as the four Ps) designed to produce mutually satisfying exchanges with a target market. The marketing manager can control each component of the marketing mix, but the strategies for all four components must be blended to achieve optimal results.
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Dalmatian Corporation's annual report is as follows
March 31, 2016 March 31, 2017 Net Income $360,000 $428,500 Preferred Dividends 0 0 Total Stockholders' Equity $4,250,000 $5,102,000 Stockholders' Equity attributable to Preferred Stock 0 0 Number of Common Shares Outstanding 290,464 196,168 If the current market price is $23 on March 31, 2016, compute the price/earnings ratio on March 31, 2017. (Round any intermediate calculations and your final answer to the nearest cent.) A) 13.07 B) 2.18 C) 1.76 D) 10.55
If an employee is injured during the course of her employment, she may either sue the employer
in court or proceed with a workers' compensation claim. Indicate whether the statement is true or false