The most effective pricing strategy for small businesses is follow-the-leader pricing due to its simplicity and its ability to keep price parity for the small business

Which of the following is true of corporations and companies being treated as separate legal entities?

A. The owners are obligated to make all decisions on behalf of the company. B. The rights and benefits accruing to the company belong to its owners. C. The liability of the owners becomes limited to their investment in their company. D. The owners are obligated to pay the company's debts from their personal estates if necessary.

Goals can help focus a group in a __________________ direction

a. consistent b. piggyback c. intuitive d. benchmarked