To truly engage customers in a fast-paced marketplace where push advertising has long lost its luster, companies must move outside of their more comfortable, traditional marketing strategy and programming

The researcher can manipulate the context in which the questions are asked so that the questions seem appropriate

Indicate whether the statement is true or false

The basis for designing an effective export strategy most likely begins with ________

A) identifying how a firm can leverage its core competencies into foreign markets B) hiring local personnel in target markets to build the business C) enlisting the support of an export management company D) simultaneously targeting a large number of foreign markets