Define psychic proximity and explain why it is important for companies engaged in exporting products
What will be an ideal response?
It is sometimes seen that companies determine which markets to enter on the basis of psychic proximity. Many U.S. firms prefer to sell in Canada, England, and Australia because they feel more comfortable with the language, laws, and culture. Companies should be careful in choosing markets according to cultural distance. Besides overlooking potentially better markets, they may only superficially analyze real differences that put them at a disadvantage.
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Which is the most typical distribution channel used in nonprofit organizations?
a) Nonprofit organization, intermediary, client b) Nonprofit organization, client c) Nonprofit organization, middleman, client d) Nonprofit organization, government, client e) Government, nonprofit organization, client
Which of the following is NOT related to a CEO having long tenure in his or her position?
A) More effective strategic control B) Greater influence on board decisions C) More limited perspective D) A broader knowledge base