In the Myers-Briggs Type Indicator (MBTI), "sensing" personality types are those who ________
A) like solving new problems and dislike doing the same thing over and over again
B) use reason and logic to handle problems
C) have a high need for closure and show patience with routine details
D) see the big picture and dislike routine
Answer: C
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Companies such as Caterpillar have been unable to protect critical innovations in Japan because:
A) products very similar to those made by U.S. companies can be patented without fear of infringement. B) the Japanese government enforces strict control over infringement rights for security reasons. C) inventions that are based on software can be easily downloaded. D) U.S. patent laws now harmonize with those in the EU as well as Japan. E) patents in Japan are broader than those in the United States.
The price that reflects an individual's assessment of the value of a product is referred to as:
A. the market price. B. the customer's negotiated price. C. the base value of the product. D. the customer's reservation price. E. the profit growth price.