________ occurs when ads from outside a test market enter the test market area and have the potential to confuse a marketer's reach and frequency calculations, while ________ occurs when ads meant for the test market touch people in nearby non-test
markets.
A) Spill-out; spill-in
B) Spill-in; spill-out
C) Auditing; modeling
D) Modeling; auditing
E) Ad trafficking; media optimization
B
Business
You might also like to view...
The ____ is the source of the message.
A. Noise B. Receiver C. Sender D. Feedback E. Media
Business
Strategic planning:
a. should be an annual exercise. b. should not be influenced by managerial intuition. c. should be done independently by company shareholders. d. should be based on creativity.
Business