Gerry Philipsen’s description of the code of communication that guided men in the community he called “Teamsterville” offered what kind of interpretive theory?
a. a nomothetic explanation
b. a local knowledge theory
c. a heuristic framework
d. sufficient cause
Answer b,
Communication & Mass Media
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Which of the following is NOT something necessary for a news release headline?
A) concise B) sharp C) compelling D) ambiguous E) vivid
Communication & Mass Media
Which factor should best help you estimate the audience?s knowledge level and interest in
your topic? A) gender B) age C) education D) affiliations
Communication & Mass Media