If an examination of the residuals indicates that the assumptions underlying linear regression are not met, the researcher can transform the variables in an attempt to satisfy the assumptions

Dividing buyers into groups based on their knowledge, attitudes, uses, or responses to a product is called ________ segmentation

A) behavioral B) psychographic C) age and life-cycle D) user status E) geographic

The director of marketing argues that the base prices of the products that it will sell internationally will need to be adapted so that they are not too high. Which of the following, if true, strengthens the case that this will be necessary?

A) Dinasonic will be relying on economies of scale to keep its production costs down. B) Dinasonic's products have always been known for their competitive prices. C) Dinasonic is far behind the current U.S. market leader in its industry. D) Dinasonic's distribution channels to its target markets will add significant cost to products' base price. E) Dinasonic will be selling the same products to every country in which it does business.