What is paid search advertising, and how do marketers use it?
What will be an ideal response?
In paid search, marketers bid on search terms that serve as a proxy for the consumer's product or consumption interests. When a consumer searches for any of the words with Google, Yahoo!, or Bing, the marketer's ad may appear above or next to the results, depending on the amount the company bids and an algorithm the search engines use to determine an ad's relevance to a particular search. Advertisers pay only if people click on the links, but marketers believe consumers who have already expressed interest by engaging in search are prime prospects.
You might also like to view...
In selling securities in his company, Cody complies with nearly all of the rules under the Securities Act of 1933. However, he deliberately overstates the value of the company in the prospectus, and he begins selling the shares one week before the effective date of the registration. Cody is subject
a. to prosecution by the Department of Justice and is liable for fines and damages if investors are harmed by his acts. b. only to criminal prosecution by the state attorney general in the state where he committed the crime. c. only to civil fines and damages imposed by the SEC. d. only to civil fines and damages imposed by a state attorney general.
Quitting cigarette smoking and, thus, eliminating the cause of a loss is an example of
A) risk avoidance. B) risk reduction. C) risk retention. D) risk transfer.