A market segment is a set of consumers or businesses with distinct characteristics

For customized services, such as construction services, customers lack the ability to negotiate a price

Indicate whether the statement is true or false a. True b. False

The cognitive component of an attitude:

A) contains the feelings or emotions a person has about an object, person, or idea B) refers to a person's mental images, understanding, and interpretations of an object, person, or idea C) is an individual's intentions, actions, or behavior D) is the mental picture a person has of an object, person, or idea