A gas station was built in 1938. The area surrounding it was zoned residential in 1960. The gas station is an example of:
a. a non-conforming use
b. planned unit development
c. down zoning
d. gentrification
Answer: a. a non-conforming use
Business
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The research proposal and the final research report are the same.
a. true b. false
Business
A retailer is concerned about measuring the impact of Sunday store openings in generating additional sales (beyond the current Monday through Saturday openings). Which stage of the marketing research process is the retailer involved in?
a. generating primary data b. examining secondary data c. making recommendations d. problem definition
Business