Which of these is a characteristic of new media?
a. Distance insensitive
b. Hierarchical
c. Unidirectional
d. General interest
A
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Answer the following statement(s) true (T) or false (F)
1. The participant observation approach requires a researcher to make and record objective observations of focus group participants. 2. A commonsense theory is based on past experiences, stories, and observations. 3. According to the two-step flow theory, the media influence early adopters who then influence certain groups of publics. 4. The spiral of silence theory asserts that a new idea must pass through a sequential process with a public before it is adopted. 5. According to ELM, persuasive messages that people receive through the central route are based on mental shortcuts.
What is the blockbuster mentality?
What will be an ideal response?