What are highlighted in a box that gives a major point about a news release?

a) Pull quotes
b) Lead paragraphs
c) Bullet points
d) Key messages

a

Communication & Mass Media

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Which of the following is one of the three components of I Language?

a. Describe the other person's behavior using a You statement. b. Explain the power difference between you and the other person. c. Express a judgment about the other person. d. Avoid expressing your feelings. e. Explain the potential consequences.

Communication & Mass Media

The claim that 97% of scientists believe climate change is real and caused by humans utilizes ______ to persuade their audience.

a. statistical evidence b. bandwagon fallacy c. lay testimony d. hypothetical example

Communication & Mass Media