________ are those whose values and norms help an organization build momentum, grow, and change as needed to achieve its goals and to be effective

Which of the following statements is true about cause-related marketing?

a. Any marketing effort for social or other charitable causes can be referred to as cause-related marketing. b. Cause-related marketing is a marketing relationship based on a straight donation. c. Cause-related marketing occurs when government agencies and nonprofit agencies launch social campaigns. d. Cause-related marketing seldom helps companies increase the sales of their products.

Which of the following is a similarity between in-home personal interviews and executive interviews?

a. Both have the benefit of actual or promised anonymity for respondents. b. Both tend to be very expensive. c. Both require computer-assisted interviewing. d. Both are similar in that they save time.