Increasing pressure from customers led Circuit Power and Light to add solar energy as a choice for how their electricity is generated. This is an example of which business reason for adopting environmentally sustainable products?

Mini-Case Question. What is Opus's market share potential index?

A) 6.2% B) 14% C) 20.2% D) 31.5% E) 38.9%

Which of the following best represents the chief advantage of pursuing a selective specialization multisegment strategy?

A) It makes the company almost bulletproof to competitors' actions. B) It diversifies the firm's risk. C) It creates synergy between markets. D) It is a low-cost strategy. E) It treats all buyers the same and, therefore, lowers promotion costs.