Change messages help organizations adapt what they do and how they do it

_____ are especially good for making general principles or abstract notions

interesting and meaningful to an audience. They interject life and meaning into the ideas you are communicating, making them vivid and memorable. A) Statistics B) Examples C) Definitions D) Expert opinions

In identifying campaign success indicators, a practitioner must include all of the following, EXCEPT

a. Setspecific objectives b. Align with the organization's mission c. Answer the question "how will we know if our work is successful" d. All of the above.