In-store displays designed to increase sales are examples of _____
a. ensemble displays
b. promotional displays
c. point-of-purchase promotion
d. personal selling
c
Business
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Identify the product-oriented promotion in which a product is given away for free
A) rebate B) sweepstakes C) sampling D) off-invoice allowance
Business
A ________ is any standard of comparison against which an observed potential transaction or purchase price is compared
A) ceiling price B) competitive price C) price point D) reference price
Business