Which of the following types of customers generally have the lowest customer history?

Based on the service-quality model, researchers have identified five determinants of service quality. List and briefly explain each

What will be an ideal response?

Walter Lippmann described the "triangular relationship" to depict the role of mass media in forming the "pictures in our heads." Which one of the following best summarizes his view of mass media impact?

A. Children are sitting targets for the three big sources of influence—television, tools, and temptation. B. As a high-involvement medium, television produces a "see–learn–feel–do" sequence. C. Most of us experience events, things, people, and places directly, thereby minimizing the effects of mass media. D. Responses based on our perceptions of the scene of the action have little consequence because they are just that, perceptions. E. Responses based on our perceptions of the scene of the action have impact on the original scene of the action.