Joelle works with sales reps on projecting correct body language to set prospects at ease and convey a sense of honesty and trust. Learning to decipher body language can be more difficult because it requires:
A) paying attention to signals the prospect projects while still interacting with the prospect
B) intimate knowledge of the prospect's personality
C) more knowledge of personal psychology than most salespeople have
D) several meetings with the prospect to determine the prospect's baseline body language
E) luck, as deciphering body language is not a skill that can be learned
A
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When an applicant applies for insurance, the process by which the insurer determines whether to issue a policy is called
A) issuance B) underwriting C) regulation D) adverse selection
Parvon, a cleaning product, is in the maturity stage of the product life cycle, and Parvon managers have decided to modify the market. Which of the following steps should Parvon managers most likely take to achieve this goal?
A) find new market segments for the brand B) improve the overall quality of the product C) reduce mass media advertising expenses D) offer improved services to new buyers E) conduct controlled test marketing activities