Which of the following is NOT one of the ways companies can utilize cell phones to market to or track consumers?
A) utilize GPS data to provide location-based offers
B) utilize digital in-store signs that dispense coupons to smart phones
C) utilize cookies to track mobile activity
D) track behavior across tablets and mobile devices using screen identities
E) track loyalty program participation
C
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John Wanamaker, a famous retailer from the late 1800s, is credited with saying "Half the money I spend on advertising is wasted; the trouble is, I don't know which half"
Explain the marketing issue highlighted by this quote and how marketing analytics affects this issue.
In the communication process, what is meant by decoding?
A) Converting a message back into the sender?s original ideas B) Clarifying a message that has been received from another C) Translating an idea into a form that can be recognized by a receiver D) Selecting from many possible channels which one would be more effective