Coca-Cola's contour bottle version helps consumers seek out the "real thing" is intended to differentiate Coke from other soft drinks

A _____ is a narrative about the company's history that is repeated by an organization's members in order to emphasize a particular value.

Fill in the blank(s) with the appropriate word(s).

It is helpful to profile the clusters in terms of variables that were not used for clustering

Indicate whether the statement is true or false