An ________ system allows a company's business units to submit orders, issue invoices, and conduct business electronically with other company units as well as outside companies

Steven & Meyer Inc is an women's cosmetics manufacturing firm based in California. The firm sells its cosmetic products under the brand name GentleCare

After extensive market research, the firm launches a new line of household care products under the brand name White Oleander. The firm aims to increase the likelihood that its overall performance will be consistent because adverse conditions in one product-market will be offset by favorable conditions in the other. In this example, Steven & Meyer Inc is using which of the following strategies? A) a vertical integration strategy B) a harvest strategy C) a monetize position strategy D) a diversification strategy E) a horizontal integration strategy

When pioneers set a standard that other businesses entering the market must follow in order to compete, the standard is referred to as a ________

A) competitive lead B) functional lead C) dominant design D) functional design E) dominant lead