When a manager is trying to identify how the company can efficiently create promising new offerings , he is addressing the question of value delivery

The __________________ forecasting technique is used before preliminary sales figures are available and for products for which there exists no closely related competition

a. Delphi Method b. Analogous data c. Bass Model d. Bell Curve Method e. Early Adopter Meter

Customer arrival refers to

A) the point in time when the customer has access to choices and makes a decision regarding a purchase. B) the customer informing the retailer of what they want to purchase and the retailer allocating product to the customer. C) the process where product is prepared and sent to the customer. D) the process where the customer receives the product and takes ownership.