OXO appoints a "Chief Listening Officer" charged with monitoring online customer conversations about kitchen gadgets and company competitors. This is what type of Marketing Information?
A. Internal data
B. Marketing intelligence
C. Marketing research
D. Online focus groups
Ans: B. Marketing intelligence
Business
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An additional ethical issue involves the ________ of an employee's application for another position in the company
A) assessment B) processing C) confidentiality D) rejection
Business
A firm cannot buy back stock AND increase dividends at the same time
Indicate whether the statement is true or false
Business