In the __________ step of Monroe's motivated sequence, a speaker must illustrate an inadequate situation or a deficit

Fill in the blanks with correct word

need

Communication & Mass Media

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The contrast effect states that when people hear messages that are similar to what they already believe, they will most likely accept the new information as true

Indicate whether the statement is true or false.

Communication & Mass Media

An individual's personal background or historical setting plays little role in his or her behavior

Indicate whether the statement is true or false

Communication & Mass Media