Which of the following is a key reason for the recent growth of strategic alliances?
A) Pooling resources enables firms to keep pace with technological change that they may not have been able to afford alone.
B) It allows firms to expand rapidly with little risk.
C) It enables firms to borrow technological know-how for other firms.
D) The firm does not have to open a facility overseas.
A
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In societal marketing, the ideal goal for companies is to turn all of their products into ________ ones
A) salutary B) desirable C) pleasing D) durable E) serviceable
When is the best time to use a quotation instead of paraphrasing information?
A) When you want to present someone else's point of view B) When an authority's information can add credibility to your work C) When you want to generalize what someone else has said D) When you want to provide an overview before identifying specific arguments E) When the exact wording is needed to allow you to be very precise