Conventional surveys and focus groups are called ________ because they provide a slice of life at one point in time

The publisher of a business magazine wants to make several major changes in the magazine's content and format. Which of the following will enable the publisher to understand the changes that will most likely be welcomed by its readers?

a. Product differentiation b. Cannibalization c. Marketing research d. Planned obsolescence

For decades, the economies of China, the former Soviet Union, and India functioned according to the tenets of:

A) market capitalism. B) market socialism. C) centrally planned socialism. D) centrally planned capitalism. E) market capitalism and socialistic capitalism.