Which of the following is the most effective—but most expensive—way to introduce a new product or create new excitement for an existing one?

_______ Committee - Selects, compensates, oversees auditors. Sarbanes-Oxley requires all publicly held corporations to have an audit committee.

Fill in the blank(s) with the appropriate word(s).

A group of products within a product class that are closely related because they perform a similar function, are sold to the same customer groups, are marketed through the same outlets or channels,

or fall within given price ranges is known as a ________. A) product type B) product class C) need family D) product variant E) product line