To create goal congruence, some firms prefer calculating ROI based on the gross book value of asset

According to the text, ________ are an economical and quick source of background information

A) primary data B) virtual data C) secondary data D) observational data E) A and B

Which of the following options BEST describes an example of price lining?

A) Having the price of each individual song on an online music store be determined by length of song B) Having the price of each individual song on an online music store be determined by popularity of the band C) Having the price of each individual song on an online music store be determined by user auction D) Having the price of each individual song on an online music store be determined by reverse auction E) Having the price of each individual song on an online music store be determined by which of several categories the song falls into