Discuss ways that proposal writing software can help a writer increase efficiency

What will be an ideal response?

Answer: Businesses that routinely write formal proposals often invest in proposal-writing software that makes the writing process more efficient. This software allows a business to create a customized template for a proposal (including all the sections that are important to the business), write multiple versions of text for each section and store the text along with pricing information in an online catalog, select text from the catalog for each proposal, and deliver the completed proposal as a web document. This software can store your templates as well as the text and pricing information that you have prepared. You simply need to click on the content, insert it into the template, and then customize it using a typing interface that is similar to Microsoft Word. By repurposing content—reusing content you have already created—you save a good deal of time. The software can also deliver the proposal electronically, as a web document or as a PDF. When your proposal is a web-based document, it can include links to websites and to multimedia, such as videos that may include persuasive content. A writer can use this software to track and analyze proposals. Because the web-based proposal remains on the server, you can track whether—and how many times—someone has opened the document to read it. You can also receive data about how much time people spend viewing each section. These data analytics help you understand what most interests your audience so you can create targeted proposals in the future. If you find that a particular persuasive appeal captures audience interest in one proposal, you can add that to your catalog and use it for future proposals. Finally, this software supports online signing for faster agreements. Clients can read, review, and sign proposals online. If clients request changes, you can make the changes instantly.

Business

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Each of the following statements about the visual element in ads is true, except:

A) visual elements are stored only in the left side of the brain B) visual elements tend to be more easily remembered than verbal copy C) visual elements are stored in the brain as both pictures and words D) visual images often lead to more favorable attitudes toward both the advertisement and the brand

Business

Compensation professionals in the XYZ Company use regression analysis to determine the pay rates of its marketing professionals. There are 4 different marketing job titles in the XYZ Company

Compensation professionals use job evaluation points assigned to each marketing job title and a salary survey data. In other words, they regress job evaluation points on the salary data to indicate the amount of variation in market pay rates that can be explained by a company's job structure. Which of the following best describes this amount of variation when the R2 value turns out to be 0.85? A) All of the variation in market pay B) None of the variation in market pay C) A large amount of the variation in market pay D) A small amount of the variation in market pay

Business